iBN Sports Forms Strategic Basketball Alliance with Active Network and
iHoops
The Official Youth Basketball Initiative of the NBA and NCAA Will
Utilize Sports Network’s Production and Internet Broadcast Capabilities
Foothill Ranch, Calif. – April 19, 2010 – iBN Sports continues its
efforts to become the Internet’s premier destination for basketball broadcasts
by forming a strategic alliance with the Active Network. Technology provider
Active.com, a division of The Active Network, Inc., produces and manages
iHoops.com, the official youth basketball initiative of the NBA and NCAA. As
part of its agreement with iBN Sports, iHoops.com will be able to enrich its
video content to help engage and interact with the 23 million people who
participate in basketball each year.
“Teaming up with the Active
Network to support the iHoops initiative is a big step for our basketball
coverage on iBN Sports,” says iBN Sports CEO John Mudge. “This solidifies our
effort to provide the most comprehensive basketball coverage on the Internet.
No entity is doing more for the future of the game than iHoops and choosing
Active.com as its technology partner proves they’re serious about utilizing the
Web to reach out to the basketball community. We’re excited to play a role in
that effort and be part of their team.”
“We are pleased to be working with IBN to provide
high-quality video streaming of a range of events,” commented Alan Cole, vice
president of Media + Marketing at Active Network. “This further enhances our
best-of-class offerings for iHoops.”
Michael Conley, Executive Vice President, iBN Sports is looking toward the
future broadcast initiatives at iBN Sports by focusing on youth sports and
partnering with other websites, media partners and federations that share that
vision. "This arrangement helps to ensure the long-term vision of iBN
Sports as a worldwide leader in Internet sports programming for youth
basketball. Whether the target audience is made up of athletes, fans, sponsors,
teams, or leagues, the focus is on the future of the sport and applying new
media to create an engaging and positive experience."
About iBN Sports
iBN Sports is an Internet-based
television broadcast network providing world class coverage of live sports,
archived footage on-demand, news, highlights and other unique programming that
reveals the compelling stories of the sports world. Current and past
programming has included professional and amateur sports alike from local high
schools to international federations. A sampling of these sports includes:
mixed martial arts (MMA), professional baseball, boxing, high school football,
basketball, baseball and several action, outdoor and motor sports. iBN Sports
markets and distributes sports content through its alliance of global media
partners, sports channels, clubs, governing bodies, sponsors, radio,
television, print, restaurant chains, and web partners. Production and content
are driven by an experienced group of Hollywood branding, design, and media
experts. iBN is headquartered in Orange County, California and operates
worldwide through its partnerships and affiliates.
About The Active
Network, Inc.
Active Network delivers integrated technology solutions,
marketing services and online media properties that enable and encourage
participation in activities and events. For more information, please visit www.ActiveNetwork.com.
Active.com, a division of Active Network, is the leading online community for
people who want to discover, learn about, share, register for and ultimately
participate in activities about which they are passionate.
About iHoops
iHoops is the official joint youth basketball initiative of
the NCAA, WNBA and the NBA. Its mission is to establish a structure and develop
programs to improve the quality of youth basketball in America in order to
enhance the athletic, educational and social experience of the participants. For more information on iHoops programs go to
www.ihoops.com
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Contact:
iBN Sports
Briggs Porter
(949) 910-2416
Email: bporter@ibnsports.com
Web: http://www.ibnsports.com
